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OAK BROOK, Ill. — McDonald's USA will serve fresh beef, prepared when ordered, in all Quarter Pounder burgers across the majority of its restaurants by mid-2018. This marks the latest stop in McDonald's move toward meeting customers' changing expectations, the company said.
"Over the past two years, we've made a series of bold, tangible changes for our customers," stated McDonald's President and CEO Steve Easterbrook. "Serving All-Day Breakfast, moving to cage-free eggs and testing delivery are all proof of our commitment to building a better McDonald's. And we are committed to transforming more aspects of our business, including offering a more modern and enjoyable dining experience, adding new levels of convenience and technology, and making more positive changes to the food we serve."
McDonald's tested Quarter Pounders made using fresh beef at 325 restaurants in Dallas/Fort Worth, Texas, and 77 restaurants in Tulsa, Okla.
Affected menu items include the Quarter Pounder, Quarter Pounder with Cheese, Double Quarter Pounder with Cheese, the Quarter Pounder with Cheese Deluxe and Signature Crafted Recipe burgers.
"We received overwhelmingly positive feedback from customers and employees and we're proud to have been part of a test that is creating a watershed moment for McDonald's," said Joe Jasper, a McDonald's Dallas/Fort Worth franchisee. "This test was driven by the franchisees, our region and insights from what our customers are asking for when they visit McDonald's."
Future food preparation changes are still in store, according to McDonald's.
"Today's announcement is part of a continuing food journey for McDonald's," said McDonald's USA President Chris Kempczinski. "Over the last two years, we have accelerated the pace of change around how we source and serve our food. Delivering fresh beef that's prepared when our customers order their food is just another example of how we are raising the bar. We're just getting started, and can't wait to show you what's next."