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CINCINATTI — The Kroger Co. and its employees have many stories, and the company has launched a new website to tell them.
"We believe customers, associates and other stakeholders are increasingly making decisions about where to shop, where to work, and who shares their values based on how well they understand the ways a company makes a difference for their people, communities and the planet," said Jessica Adelman, Kroger's group vice president of corporate affairs. "And in this equation, we believe that stories — credible, authentic, human stories — matter more than perhaps anything else."
The new website, www.krogerstories.com, features a variety of voices — produced by both freelancers and Kroger associates — sharing stories about Kroger's people, innovative projects, and the ideas that are changing the way consumers eat, drink, and think about food.
The multi-media site will feature long and short-form written content as well as video and photographic storytelling.
"On any given day, nearly half a million Kroger associates are doing incredible work. We get a fresh chance to make personal connections, to lift people up and lighten their load," said Ann Reed, vice president of Customer 1st Promise. "Krogerstories.com is designed to elevate these unique stories and share the difference our wonderful associates make for our customers, communities and each other."
Every day, the Kroger Family of Cos. makes a difference in the lives of 8.5 million customers and 443,000 associates who shop or serve in 2,796 retail food stores under a variety of local banner names in 35 states and Washington, D.C.
Cincinnati-based Kroger and its subsidiaries operate an expanding ClickList store pick-up service, in addition to 784 convenience stores, 1,445 supermarket fuel centers, 2,255 pharmacies, 319 jewelry stores and 38 food production plants in the U.S.