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TEMPE, Ariz. — Circle K Stores Inc. is gearing up to be the Star-Lord of the convenience store galaxy by tying into Marvel Studios' May 5 theatrical release of Guardians of the Galaxy Vol. 2.
Through an exclusive overlay to a national sweepstakes from Mars Inc.'s Skittles and M&M's brands, Circle K shoppers can enter for a chance to win a $10 store or music gift card now through April 30 by purchasing one qualifying Skittles or M&M's SKU. Then, customers submit the code found on their receipt to a promotional website, winthegalaxy.com.
The sweepstakes will award 500 winners with a $10 store or music gift card.
In stores, wobblers adjacent to M&M's SKUs advertise the sweepstakes, as well as a "Buy one, get 2nd for $1" offer.
Circle K is a wholly owned indirect subsidiary of Laval, Quebec-based Alimentation Couche-Tard Inc.
Click here to see the full story from Convenience Store News sister publication Path to Purchase Institute.