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ONTARIO, Calif. — The ICEE Co. is celebrating 50 years by debuting various new ICEE flavors and limited-edition packaging throughout its anniversary year.
"For five decades, consumers of all ages have enjoyed more than 150 ICEE flavors, including our top sellers like Cherry, Blue Raspberry and Coca-Cola, while taking in the latest motion picture, embarking on a road trip with friends or cooling off during a hot day at the local amusement park," said ICEE Co. President Dan Fachner.
"We couldn't think of a better way to celebrate our golden anniversary than by continuing to provide memorable ICEE moments for our beloved fans. We look forward to unveiling some of our most innovative and exciting flavors to date, including a surprise mystery flavor to satisfy adventurous taste buds," he added.
To commemorate the brand's golden anniversary, new flavor blends in limited-edition 32-ounce cups will be rolled out throughout the year in select retail locations nationwide. Flavors include: Fanta Sour Grape, Dragon Fruit, Mango Strawberry, Lemonade and Strawberry Lemonade, Laffy Taffy and Mango Chili Lime.
Consumers can also enhance their ICEE experience by tasting the new flavors with golden spoonstraws, a fun twist on an iconic ICEE staple, the company said.
The ICEE Co. started out as ICEE of Los Angeles in 1967. Today, The Icee Co. has both national and international distribution, selling approximately 500 million ICEE drinks each year — enough to fill 141 Olympic-size swimming pools, according to the company.