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DES MOINES, Iowa — Yesway has launched "TANK YOU! Gas Up & $ave," a new customer appreciation promotion to thank its loyal patrons. Now through April 5, Yesway customers are invited to fill up their gas tank and save money inside the store.
Customers who buy fuel at any participating Yesway location can bring in their gas pump receipt during the same visit and receive $2 off their in-store purchase of $10 or more.
In-store shopping offers include specials on beer, dairy, snacks, and on-the-go foods throughout the entire promotion. New deals will be added every two weeks.
"Seeing our neighbors in Iowa become loyal Yesway customers has been truly exciting," said Darrin Samaha, vice president and brand manager for Yesway. "We are incredibly appreciative of their commitment to our stores, and this new 'TANK YOU' promotion is one way we are expressing our gratitude. It is a fantastic value packed opportunity for our customers and we hope everyone takes advantage of it."
Yesway will also feature multiple exclusive contests and giveaways on social media. Customers are encouraged to follow Yesway on Facebook and Twitter, as well as the hashtag #TANKyou for more information.
"When we launched Yesway, we did so with the goal of delivering an enhanced shopping experience, providing neighborly customer service, and offering competitively priced gas," said Brian Trout, Yesway's senior vice president of operations. "Now we want to ensure our customers know how grateful we are for their patronage. 'TANK YOU' Yesway community!"
More information on the campaign and current in-store special offers is available at yesway.com/special-offers.
Des Moines-based Yesway is the operating brand for BW Gas & Convenience. BW Gas is a division of Beverly, Mass.-based Brookwood Financial Partners LLC, a private equity investment firm that specializes in acquiring and managing value-add real estate.