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    Supplier Spotlights: Coors Brewing, Just Born & Verifone Media

    Forte Products, Twisted Tea make announcements.

    NATIONAL REPORT — While it's important for convenience store retailers to market themselves, new products, services, promotions and other initiatives by c-store suppliers are a major part of capturing consumer interest. Convenience Store News will regularly highlight such efforts in this roundup.

    Here are the latest supplier spotlights:

    Ascentium Capital

    Ascentium Capital LLC, a national commercial lender, was named a finalist in the Top Small Business Lending Platform by LendIt, the world's largest show in lending and FinTech. Finalists were selected for demonstrating a combination of loan performance, volume, growth, product diversity and responsiveness to stakeholders.

    The LendIt Awards Ceremony will be held on March 7 in New York City.

    "Ascentium Capital is honored to be recognized as a balance sheet lender with leading technology that serves small businesses. We continue to invest in our people, processes and platform to ensure we are responsive as well as proactive in delivering products and services that exceed the needs of our clients," stated Ascentium CEO Tom Depping.

    Coors Brewing

    Hockey fans in Pittsburgh were treated to pre-game celebrations and a rivalry beer summit hosted by Coors Light, the official beer of the NHL, before the Feb. 23, game that pitted the Pittsburgh Penguins against the Philadelphia Flyers at Heinz Field.

    The Coors Light Beer Summit was held from 3 p.m. to 3:30 p.m. at SoHo Bar & Restaurant and featured former Penguins star Paul Coffey and former Flyers star Eric Lindros, as well as NHL legend Jeremy Roenick as master of ceremonies. The players discussed what went through their minds when getting ready for rivalry games, what pushed them to the next level, how losing a big rivalry game motivated them to never let it happen again and their reaction to being named to the 100 Greatest NHL Players list as part of the NHL's Centennial celebration.

    "At Coors Light, we know each season is personal, tense and unpredictable for both players and fans, and nothing pushes teams more than their rivals," said Ashley Kornbluth, Coors Light marketing manager. "The Coors Light Beer Summit brings together two rivals over an ice cold Coors Light to celebrate that extra work put in by players and fans when facing that rival team."

    The brewer also hosted the Coors Light Beer Garden at The PreGame, the official tailgate party of the 2017 Coors Light NHL Stadium Series.

    CORD Financial Services

    The ATM solutions and products provider has acquired Sky Processing's ATM-related assets in the continental United States. Sky Processing will retain its ATM business in Puerto Rico. Financial terms and other details of the sale were not disclosed.

    "CORD's commitment to increase the value of the company and expand our footprint in the U.S. makes this acquisition a perfect fit," said Kenneth Gilbert, president of CORD Financial Services. "We will now begin the process of introducing ourselves to our new partners in this purchase, offering them CORD's experience and knowledge while providing unmatched customer service and exceptional value."

    Tremont Capital Group Inc., a firm that specializes in providing strategic planning and merger and acquisition advisory services to the ATM industry, advised and represented Sky Processing in the transaction and facilitated the deal.

    "CORD will take great care of our customers in the continental U.S. as we continue to rapidly grow our other businesses," said Sky Processing CEO Brad Zerman.

    Forte Products

    The manufacturer of fixtures and equipment for retail launched a newly revamped website at www.forteproducts.com. The site now offers highly visual, quick and easy access to product information as well as the company's manufacturing capabilities and other value-added services.

    "We are excited about our new website and the useful information it provides to our existing and soon-to-be customers, partners, vendors and the markets at large," stated Yasmina Dhimes, director of sales and marketing at Forte Products. "The website was created with the user experience strongly in mind. We believe that the organized design, comprehensive information, and improved functionality of the new site will simplify visitors' search and will save them valuable time."

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