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    Mountain Express Incorporates PriceAdvantage Into Its Commission Model

    Fuel pricing streamlined.

    WOODSTOCK, Ga. — Mountain Express Oil Co. has selected PriceAdvantage software to streamline and automate site-specific fuel pricing strategies for 70 commission sites throughout the United States.
     
    "Mountain Express is creating a powerful commission model which utilizes software to remove the store staff from the burden of daily fuel price changes," said Chip Stadjuhar, president and CEO of Skyline Products. "This enables the store owner to focus on in-store profitability and provides Mountain Express critical data to make rapid, informed fuel pricing decisions."

    Colorado Springs, Colo.-based PriceAdvantage is a division of privately held Skyline Products.
     
    According to Mountain Express, it tapped PriceAdvantage based on the software's ability to consolidate critical market data, such as OPIS data fees and wholesale replacement costs, to help optimize fuel prices then push those prices to the store point-of-sale system, price signs, and pumps and then finally verify that those price changes were made.

    Removal of store staff from the pricing process makes Mountain Express attractive to retailers who are interested in the commission model and will help fuel the chain's future growth, the companies noted.

    "Our business model is very attractive to retailers interested in converting to commission sites. By automating fuel pricing from our headquarters to each store site, we alleviate store personnel from the time-consuming task of conducting competitor surveys and posting daily prices," said Ali Husain, Mountain Express chief operating officer. 

    "Additionally, PriceAdvantage allows us to utilize our own algorithm and pricing strategies to establish competitive prices that will attract customers, give them choices, entice them to loyalty programs and deliver a first class consumer experience — as well as help us maximize fuel volumes and profitability," Husain added.

    Woodstock-based Mountain Express is a corporation involved in the wholesale distribution of gasoline, diesel fuels, racing fuels, renewable fuels, oils, lubricants, real estate, quick-service restaurants, and convenience store operating businesses in the Southeast. 

    The family owned company was founded in 2000.

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