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Best Travel Center Design
Winner: Kwik Stop, Peosta, Iowa
Looking for an innovation interior design for its new location in Pesota, Iowa, Rainbo Oil Co. reached out to design firm Hussmann to create a travel center with an emphasis on fresh store bakery and prepared foods — in a unique, yet utilitarian retail environment.
With a modest Midwest budget, the design philosophy was to "keep it simple," while creating floor plans that are intuitive and fluid. Utilizing the interior wall structures and creating a complementary color palette, the retail and service areas were defined.
The process did come with some challenges, including creating a transaction that would accommodate essentially four entries into the store. Now achieved, the transaction provides Kwik Stop employees with the opportunity to extend greetings to their customers of both the c-store and the Fazoli's restaurant that they also operate.
As the end result shows, the store is open enough for the customer to visualize the entire merchandising area from just about anywhere, once they step inside. The majority of the focus has been placed on the made-to-order food program.
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