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CHICAGO — EnsembleIQ has tapped media veteran Jeff Greisch as chief brand officer. In his new position, Greisch will be responsible for all aspects of the company's business-to-business media brands and marketing group.
Greisch, who joined the Chicago-based company with 30 years of experience, comes to EnsembleIQ from Amos Media, where he led the company's turnaround using a multifaceted plan focused on portfolio improvement and rationalization, audience development and digital migration.
Prior to that, he served as president of Reed Elsevier's Chicago division where he led 35 print, online, direct marketing and research properties. In addition, his resume includes tenure as vice president and group publisher for Fairchild Publications' HFD Group at Capital Cities/ABC.
"The addition of Jeff to the EnsembleIQ executive team signals another significant step forward for our growing company," noted EnsembleIQ President and CEO Peter Hoyt. "We're confident his considerable skills and experience will help us marshal our information, technology and media resources as we continue to ramp up our capability to help the audiences we serve and their organizations to find success."
At EnsembleIQ, Greisch will take the helm of an extensive portfolio of media and information brands — including Convenience Store News, Progressive Grocer, Shopper Marketing, MURTEC, Store Brands, RIS News, Consumer Goods Technology and Hospitality Technology — that serve a broad spectrum of the North American retail markets, including convenience, grocery, pharmacy, hospitality, store brand/private label and specialty gourmet.
"EnsembleIQ has fantastic industry-leading brands in growing and vibrant vertical sectors," Greisch said. "I look forward to working with the EnsembleIQ team to further enhance our position as the indispensable media and information partner for our critical markets."
EnsembleIQ is a premier business intelligence resource that exists to help people and their organizations succeed. It is structured to serve the business-to-business needs of retailers, consumer goods manufacturers, technology vendors, marketing agencies and retail service providers by using its integrated network of media and information resources designed to inform, connect and provide actionable marketplace intelligence.
EnsembleIQ is a portfolio company of RFE Investment Partners, a private equity investor with more than 30 years of experience investing in growth companies in partnership with strong management teams.