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IRVING, Texas and ATLANTA — 7-Eleven Inc. and The Coca-Cola Co. are partnering for an exclusive instant-win game and sweepstakes in support of EA Sports' FIFA 17 video game, according to Path to Purchase Institute, a sister company of Convenience Store News.
Through Nov. 8, fans can enter the game daily by purchasing a 7-Eleven Big Gulp drink in a promotional cup that contains a unique code. They can also request a code at the promotional website located here.
Game participants can enter the codes online to be automatically entered in the sweepstakes, which has a grand prize of a trip to Vancouver, Canada, for a tour of the EA Sports studio, a behind-the-scenes look at the making of FIFA 17 and the opportunity to see a game played by Major League Soccer's Vancouver Whitecaps FC.
Players can also instantly win one of 250 copies of the game for either the PlayStation 4 or the Xbox One. Secondary prizes include 1,875 "Ultimate Team Rare Players" in-game packs for the game; 37,500 "Ultimate Team Jumbo Premium Gold" packs; and 172,500 "Ultimate Team Gold" packs.
The first 538,000 entrants who do not win an instant-win prize will receive a digital Coca-Cola jersey that can be used in FIFA 17.
7-Eleven is supporting the promotion with in-store signs, updates on social media, and a carousel ad on 7-eleven.com.
Irving-based 7-Eleven Inc. operates, franchises and licenses more than 10,700 7-Eleven stores in North America.