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IRVING, Texas — 7-Eleven Inc. is teaming with Redbox to bring back their free movie night offer this summer. Consumers can receive a free Redbox movie night with every Big Gulp fountain drink purchase while supplies last.
A peel-off label with a unique Redbox promo code is attached to the side of promotional Big Gulp cups. Valid for a free one-day DVD rental, the code can be entered online or at any of Redbox's nearly 35,000 locations in the United States. The exclusive offer runs through Aug. 31 at participating 7-Eleven stores in the U.S., and promo codes can be redeemed through Oct. 31.
During summer 2015, 20 million free Redbox movie rentals were available to movie lovers who purchased a Big Gulp. Redbox's first promotion with 7-Eleven was also the biggest in the entertainment rental company's history, as CSNews Online previously reported. This year, Redbox and 7-Eleven are expanding on past success and consumer excitement by offering more than 30 million free Redbox movie rentals.
"We are offering our Big Gulp customers a new level of value, a cold delicious Big Gulp drink at a great price and the ability to feed their desire to watch newly released summer movies," said Laura Gordon, vice president of brand innovation and marketing, 7-Eleven. "Customers can quench their thirst with a Big Gulp during the hot, busy summer days and relax with a Redbox movie at night."
Consumers can enter their ZIP codes at redbox.com/locations to find the nearest Redbox or download the Redbox app, which lets users find a location, browse and reserve movies in advance.
"Last year's Big Gulp-Redbox movie nights exceeded all our expectations," said Michael Wokosin, vice president, digital marketing, CRM and partnerships at Redbox. "Summer is the season when studios release some of the year's biggest action films for consumers to enjoy in the comfort of their homes. 7-Eleven proved to be the perfect outlet to reach movie fans across the U.S."
Irving, Texas-based 7-Eleven Inc. operates, franchises and licenses more than 10,700 7-Eleven stores in North America.