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    PHOTO GALLERY: The View From Maverik's New Base Camp

    Who says a company’s headquarters can’t be adventurous?

    By Don Longo, Convenience Store News

    SALT LAKE CITY — Convenience Store News recently visited Maverik Inc.’s new headquarters in downtown Salt Lake City. After several years of being housed in low-slung, warehouse-looking buildings in North Salt Lake City, Maverik moved its headquarters — which it calls Base Camp — to a 13-story building smack in the middle of the city.

    With the convenience store chain’s first non-gas store occupying the ground floor, Maverik’s new offices take up four upper floors of the striking building, where a large, red Maverik Base Camp logo is painted on the outside of the entire top floor.

    Inside, the offices reflect Maverik’s “Adventure’s First Stop” theme, the tagline the company currently uses to communicate its goal of being a destination for its active, adventure-oriented, core customers.

    Some of Base Camp’s adventurous elements include:

    • Elevator doors that look like mine shafts;
    • Wall map murals with employees’ names playfully hidden among real geographic features;
    • A rock climbing wall; and
    • Sweeping, panoramic views of Salt Lake City against a breathtaking mountain backdrop.

    Click above to see photos of the new Maverik Base Camp. 

    By Don Longo, Convenience Store News
    • About Don Longo Don Longo is editorial director of EnsembleIQ's Convenience Store News. He has covered retailing for more than 30 years as a reporter, editor and publisher. Previously, he spearheaded the editorial efforts at a variety of business publications focused on mass, drug, grocery and specialty store retailing. Convenience Store News won American Business Media’s Jesse H. Neal Award for Best Issue of the Year in 2008 and 2012. Longo has won numerous other editorial awards over his career and is frequently quoted in the national and local news media on the subjects of retailing and consumer trends.

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