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ATLANTA — Research shows the increasing importance of employee engagement in business growth. In its continuing study, the North America NACS Council of the Coca-Cola Retailing Research Council (CCRRC) explored two building blocks to achieving this engagement: hiring and corporate culture.
Now, in his fourth video presentation, University of Dallas Professor Dr. Blake Frank introduces two more building blocks: job resources and demands. To grow a business, it’s essential to provide employees with the tools they need to complete their jobs, as well as a positive work environment.
In this video, Dr. Frank covers how to equip employees with what they need to succeed, prevent obstacles that could hinder that success, and create a positive work atmosphere in the process.
The video lessons are the second phase of the CCRRC’s continuing study entitled “Power Up Your People.” The first phase of the study was a six-part video series that spoke to the importance of employee engagement and provided c-store retailers with insights they could use in their own stores.
In Dr. Frank’s first video lesson, he defined employee engagement and provided ways for managers to identify if an employee is engaged or not. In the second lesson, he made a persuasive case for how greater employee engagement can generate positive results for so many companies. In his third lesson, he introduced the first two building blocks: hiring and corporate culture.
Both the six-part video series, titled “Power Up Employee Engagement: A Flash of Light,” and the five lessons from Dr. Frank are all a lead-up to a major quantitative study slated to be released in June.
Click above to watch the fourth lesson from Dr. Blake Frank.