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SAN RAMON, Calif. — As part of an ongoing commitment to provide value while showing a “routine” that’s more rewarding for customers, Chevron Corp. launched its new “Extras. Every day.” campaign featuring ExtraMile’s new advocate, ExtraMan.
According to the company, the ExtraMan mascot is a tongue-in-cheek, masked superhero that knows the “heavy” convenience store shopper well because he is one.
“He knows what they like. He knows what they want. And he knows they may not think about things like a clean store, well-organized shelves and friendly employees, but they appreciate them just the same,” Chevron stated in a news release issued Friday.
Chevron will introduce ExtraMan across all social media platforms and via 15-second and 30-second TV spots on highly viewed cable stations and prominent Hispanic networks. He will also have a major presence on point-of-sale materials, in-store and at the pump throughout stations in California, Oregon and Washington.
The action-packed, animated campaign will also be featured on other digital and top-rated audio platforms, where customers will get to know the voice and personality of ExtraMan.
This is the first time ExtraMile will delve into social media usage to offer reminders on special deals, while “surprising and delighting” select individuals who post specific comments with Chevron’s ExtraMile offers, the company said.
San Ramon-based Chevron Corp. has 727 franchised and company-owned locations throughout California, Oregon and Washington.