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WAWA, Pa. — Customers visiting any of Wawa Inc.’s more than 700 stores can now surf the Internet on their smartphones without needing to use up any data on their service plans.
Thanks to a new collaboration between the convenience store retailer and Comcast, Wawa customers in Delaware, Florida, Maryland, New Jersey, Pennsylvania and Virginia had free access to Wi-Fi beginning Tuesday. To access the free Wi-Fi, consumers need only to log on to the “xfinitywifi” SSID in the list of available networks on their devices.
“At Wawa, we exist to fulfill customers' lives every day, and part of this commitment means creating meaningful customer connection points that add the highest level of value and convenience,” said Carol Jensen, chief marketing officer for Wawa. “We’re excited to team up with Comcast to now offer Wi-Fi in all of our stores. Customers will now enjoy the optimal environment for doing everything from utilizing their Wawa app to enjoy rewards and purchase products, to connecting with their friends and neighbors.”
Comcast will also manage a private network for Wawa moving forward, along with managed broadband, including in areas in which the cable provider does not traditionally operate.
"This collaboration between Xfinity and Comcast Business to deliver an integrated, managed Wi-Fi service to Wawa, a respected mainstay in the Philadelphia business community, highlights the value we can deliver to customers across our high-growth businesses," said Bill Stemper, president of Comcast Business.
"As more enterprises look to improve the customer experience at their branch locations, fast and reliable Wi-Fi has become a cornerstone for attracting and retaining customers," he continued. "Comcast has the services and expertise to enable a great Wi-Fi experience to all locations within a distributed enterprise whether it’s a retailer like Wawa, a bank, hotel or restaurant chain."