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    Kum & Go Hits Play Button on First In-Store Music Program

    Marketplace concepts to feature upbeat tunes.

    WEST DES MOINES, Iowa — Kum & Go LC selected MTI Digital to provide its first ever in-store music program at its new Marketplace convenience stores. The program will feature an extensive mix of contemporary, upbeat music for customers and employees as they shop and work.

    "With the introduction of our Marketplace store design, we wanted to provide our customers with lots of unexpected extras. Music at the pumps and in the stores provides an enhanced shopping experience for our customers and a benefit for our store associates," stated Kum & Go's Chris Jones, senior vice president, marketing. "MTI Digital was a great partner and made it easy to bring this upgrade to our new stores."

    MTI Digital provides in-store music and messaging programs to retailers, in addition to digital signage and sound system design and installation.

    "MTI Digital is proud to add Kum & Go to its list of select music customers," said MTI President Bradley Golden. "Kum & Go's commitment to steady and measured growth aligns so closely with the goals of MTI. In addition, Kum & Go is dedicated to putting their customers first, a dedication we share at MTI."

    West Des Moines, Iowa-based Kum & Go has more than 430 c-stores across 11 states.

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