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    VIDEO: Millennials Push Transparency to Forefront

    Guru Phil Lempert says consumers want to know where their food comes from.

    DEERFIELD, Ill. — In the latest installment of a new video series with Convenience Store News parent company, Stagnito Business Information + Edgell Communications, Phil Lempert discusses how consumers are demanding more transparency around the foods and beverages they buy.

    Food manufacturers like Campbell Soup Co. are leading the charge on GMO labeling, but now it is getting even more interesting as Campbell on its website actually lists the names of the farms that make the cheese and spaghetti sauce in its SpaghettiOs product.

    Then, there is The Hershey Co., which has added “smart labels” on its packages to add a higher level of nutrition information. Likewise, Sam’s Club began putting codes on produce packages that smartphone-wielding shoppers can scan to learn where, how and by whom the food was grown.

    “It’s an old story that we have been repeating time and time again as a ‘must have’ for these shoppers, and now it is becoming pervasive,” Lempert states in the new video. “So now, everyone is getting on the bandwagon — and that is great for all consumers, of all ages. Consumers want to know where their foods come from.”

    Lempert is founder of The Lempert Report, a food trends publication, and SupermarketGuru.com, a leading online resource for food safety, products, trends and shopping tips that attracts more than nine million visitors annually. 

    As CSNews Online previously reported, Lempert and Stagnito + Edgell forged an exclusive strategic alliance that allows Lempert to provide content and programming to multiple CPG retail media brands within the Stagnito + Edgell portfolio, including Convenience Store News and Progressive Grocer

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