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HOUSTON — Sunoco LP extended its license agreement with Applied Predictive Technologies (APT) for the company’s APT Test & Learn for Sites and Market Basket Analyzer software.
The Houston-based convenience store operator is also adding a license of APT’s Test & Learn for Customers software in an effort to evaluate and refine its customer-centric strategies, including its APlus Rewards loyalty program, according to APT.
Sunoco LP will use APT’s software solutions to evaluate and refine its promotional strategy, optimize its foodservice program, and identify opportunities to drive growth throughout many of its acquired stores, including ones branded APlus, Stripes and Tigermarket.
“We have a great opportunity to leverage APT's Test & Learn software across all of our retail banners including Stripes and APlus,” said Chris Williams, vice president of merchandising at Sunoco. “For example, we will be analyzing the impact of adding Laredo Taco, the Stripes fresh Mexican foodservice concept, to additional locations to serve our customers and drive fuel customers into our stores. Similarly, we look forward to using the software to refine our promotional and merchandising strategies, as well as to generate more nuanced customer segmentations and smarter offers for our APlus Rewards program.”
Sunoco has been an APT client since 2012. Washington, D.C.-based APT also counts Wawa Inc. and Maverik Inc. as clients in the convenience store space.
“We are excited that Sunoco has renewed and expanded its engagement with APT. We look forward to continuing to help Sunoco leverage Test & Learn to identify ways to make Sunoco even more profitable and serve their customers better,” said Sarah Hinkfuss Zampardo, senior vice president at APT.
Applied Predictive Technologies, a MasterCard company, is a cloud-based analytics software company.
Sunoco LP operates convenience stores under the APlus, Stripes, MACS, Tigermarket and Aloha banners.