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ATLANTA — RaceTrac Petroleum Inc. is revamping its 20-plus Louisiana convenience stores to deliver a more consistent shopping experience. The new, modern store layout features updated building architecture, new Swirl World frozen treat stations, an expanded coffee area with extra counter space, and additional indoor and outdoor lighting.
Approximately 21 c-stores from Baton Rouge to Lafayette to New Orleans will be remodeled by the end of 2016, RaceTrac announced Thursday.
Construction on RaceTrac's legacy stores in the Baton Rouge and New Orleans areas has already begun. The updated store experience is already complete at select locations, including stores located at 1900 U.S. Highway 90 in Covington, 10738 Old Hammond Highway in Baton Rouge, and 2838 West Highway 30 in Gonzales.
"Our remodel initiative is one of the many ways that RaceTrac is delivering on our mission of making people's lives simpler and more enjoyable," said Robby Posener, vice president of marketing, merchandising, design and construction at RaceTrac. "These changes will deliver a more consistent store experience to all our guests, regardless of which Louisiana location they visit."
He added: "Outside, guests will find clean, well-lit parking lots with more pumps than the average convenience store. Inside, our goal is to make the shopping experience even better than before with more intuitive layouts and a focus on showcasing the many food and beverage options available within the store. The revised setup inside enables our team members to go the extra mile in servicing the guests' needs, especially when they are in a hurry."
Following the updates, revamped stores will feature "Crazy Good Coffee" at the expanded coffee bar, which has six blends of fresh-brewed coffee. Prepared food offerings will include roller grill classics, seasonal limited-time offers, and a variety of hot and cold sandwiches, salads, wraps, fruit cups, whole fruits and fresh-baked pastries.
"RaceTrac has been a part of the Louisiana landscape for nearly 40 years and we are continuing to grow in the Bayou State through our 2016 remodel initiative," said Brian Thornton, vice president of real estate and engineering. "Beyond bringing expanded food options and a more modern design to every location in Louisiana, we'll be creating jobs and helping to drive the local economy. We look forward to continuing to be a vibrant part of the Louisiana communities we serve."