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CHICAGO — BP plc and Visa Inc. inked a partnership whereby BP Driver Rewards loyalty members now have the ability to link an eligible Visa payment card to their account. This allows BP loyalty members to use their favorite Visa payment card to purchase BP fuel and earn or redeem rewards without needing a separate loyalty card.
According to BP, this partnership with Visa helps the company reward consumers for their loyalty in the easiest way possible.
“Consumers like to save on fuel with a rewards program, but it can be difficult to use,” said Doug Dryan, BP’s loyalty manager. “By eliminating the need to swipe both a payment and loyalty card when purchasing BP fuel, we have simplified the consumer experience and believe it will contribute to higher use of the program.”
More than 61 percent of gas station transactions involve Visa cards, according to the credit card purveyor’s research.
“We are always looking for ways to improve the Visa cardholder experience and are excited to do that in conjunction with BP,” said Donald Boeding, Visa's head of merchants sales and solutions for North America. “Simplifying how consumers can redeem offers and rewards is a huge opportunity globally and we want to help both merchants and consumers alike find easier ways to be rewarded.”
BP reintroduced its Driver Rewards loyalty program in May 2015. Since then, the program has seen an increase of 10 percent in the number of average BP station visits per month for active BP Driver Rewards members, as well as an 8-percent increase in volume, BP revealed.
More information about the loyalty program can be found here.
BP employs 16,000 people throughout the United States.