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WASHINGTON, D.C. — Growth Energy, representative of the producers and supporters of ethanol, launched a six-figure advertising campaign to promote the benefits of the alternative fuel.
The campaign, featuring Iowa farmer Chris Soules, star of hit shows “The Bachelor” and “Dancing with the Stars,” will appear nationwide on Fox News, CNN and MSNBC.
“Thanks to homegrown ethanol, we’re seeing major economic and environmental benefits,” said Tom Buis, co-chair of Growth Energy. “American-made ethanol cuts our dependence on foreign oil and reduces greenhouse gas emissions, creates jobs and provides consumers with a choice at the pump. Ethanol and the RFS [Renewable Fuel Standard] are crucial to continue allowing America’s farmers and innovators to produce clean, renewable energy here at home.
"It’s no coincidence that an overwhelming, bipartisan majority of candidates for president have all realized the immense benefits and potential of ethanol,” he continued.
According to Growth Energy, the TV and digital ads specifically highlight ethanol’s contribution to a cleaner, more prosperous and more secure America.
The campaign comes as all eyes turn toward Iowa for the first of the nation's caucuses. Iowa voters have shown an outpouring of support for clean, secure, American ethanol and the Renewable Fuel Standard, the company noted.
“It’s important now more than ever that we recognize ethanol’s critical role in America’s energy policy. Ethanol makes up 10 percent of the current motor fuel supply and it is continuing to grow as we see widespread adoption of higher blends such as E15. Ethanol is a 21st-century fuel for 21st-century vehicles. We must ensure its continued support and development as we work to meet our growing energy needs,” Buis stated.