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ST. LOUIS — For the 28th consecutive year, Anheuser-Busch (A-B) is the exclusive category advertiser for the Super Bowl. The company is scheduled to have three full minutes of advertising time in this year’s game, taking place Sunday, Feb. 7.
The beer giant unveiled its lineup of brands that will be featured during the Big Game, foremost of which includes Budweiser, Bud Light, Shock Top and Michelob Ultra.
“People have come to expect groundbreaking creative from our brands during the Super Bowl, and this year is no exception,” said Jorn Socquet, A-B’s vice president of U.S. marketing. “A powerful Super Bowl ad can set the tone for a brand’s performance throughout the following year and beyond, and we’ve made significant investments to ensure that this year’s spots will connect with fans in new and unexpected ways.”
Bud Light, the Official Beer of the NFL, is a stalwart of the Super Bowl stage and will continue its more than 30-year Super Bowl advertising tradition this year. Budweiser, an in-game advertiser since its first Super Bowl appearance in 1975, will also return.
Meanwhile, Michelob Ultra will get its first Super Bowl spot since 2010, and Shock Top will make its Super Bowl advertising debut.
Several of Anheuser-Busch’s commercials and campaigns will be pre-released prior to the CBS broadcast on Feb. 7. Fans are encouraged to check each brand’s social media channels leading up to the event for details.