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    Why CST Has Year’s Best Foodservice Limited-Time Offer

    ‘Pumpkincredible’ program was a fall-season hit.

    By Don Longo, Convenience Store News

    CANASTOTA, N.Y. — The Nice N Easy division of CST Brands Inc. is this year’s winner in the Best Foodservice Limited-Time Offer/Promotion category of the Convenience Store News Foodservice Innovators Awards program. Interestingly, CST’s former parent company Valero won this category in 2012 for its highly successful Whoopie Pie promo that became a permanent program.

    This year, the central New York division of CST Brands, Nice N Easy, celebrated the fall season with a “Pumpkincredible” program, a limited-time-only promotion that included pumpkin parfait, pumpkin coffee, pumpkin cappuccino and a pumpkin muffin. (They even had a pumpkin beer, although that’s not part of the foodservice offer.)

    Since Nice N Easy’s food program was one of the things that attracted San Antonio, Texas-based CST to acquire the retailer, many of Nice N Easy’s innovations from its Easy Street Eatery foodservice concept will find their way to CST’s store footprint, which stretches from the Southwest United States through the Mid-Atlantic region and into Canada.

    Presented in partnership with Tyson Convenience, the fourth-annual Foodservice Innovators Awards recognize convenience retail chains who are raising the bar on quality, service and innovation in this fast-growing and critically important product category for c-stores. Winners are chosen by CSNews’ How To Crew panel of foodservice experts from the retailer, supplier, research and consulting fields.

    For more on CST and the other 2015 Foodservice Innovator Awards winners, check out our specially created Foodservice Innovators Awards microsite at http://foodserviceinnovators.csnews.com.

    By Don Longo, Convenience Store News
    • About Don Longo Don Longo is editorial director of EnsembleIQ's Convenience Store News. He has covered retailing for more than 30 years as a reporter, editor and publisher. Previously, he spearheaded the editorial efforts at a variety of business publications focused on mass, drug, grocery and specialty store retailing. Convenience Store News won American Business Media’s Jesse H. Neal Award for Best Issue of the Year in 2008 and 2012. Longo has won numerous other editorial awards over his career and is frequently quoted in the national and local news media on the subjects of retailing and consumer trends.

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