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NEW YORK — Anheuser-Busch officially launched Best Damn Brewing Co. on Monday. The new brand platform's mission is to bring consumers the "Best Damn" thing they've had all day.
Best Damn Root Beer is the brand platform's first product released nationally and the first hard root beer Anheuser-Busch has produced. The full-flavored, well-balanced take on a classic taste is aged on vanilla beans during the brewing process and is now available on shelves.
"We've seen a growing consumer interest in sweeter taste profiles, and we jumped at the opportunity to brew an easy-drinking, hard root beer," stated Rashmi Patel, vice president, share of throat, Anheuser-Busch. "People like beers that are approachable, down-to-earth and don't take themselves too seriously, so Best Damn Brewing Co. aims to bring all the flavor without any of the fuss."
Best Damn Brewing Co. exists within the portfolio of Anheuser-Busch brands and leverages the talent of its brewmasters and its state-of-the-art brewing facilities across the United States to deliver great-tasting brews, the company said.
To support the launch, Best Damn Brewing plans to use some of Anheuser-Busch's most iconic media assets, such as the 70-foot Jumbotron in New York's Times Square and the company's extensive investment in sports properties, including more than 80 professional team and stadium/venue partnerships.
"We're constantly testing new ideas and we're excited to bring more to the market through the Best Damn Brewing Co. brand in 2016," Patel said.
Best Damn Root Beer is available at bars, clubs and restaurants, as well as grocery and liquor stores across the U.S., in six-packs of bottles, 16-ounce cans and on draught.