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BRYANT, Ark. — Central Arkansas convenience store chain Big Red Stores launched the Big Red Discount Gas Card, a new customer rewards platform based on purchases made at any one of the retailer’s 32 locations.
With the Discount Gas Card, customers can automatically earn cents off gas prices when they make in-store purchases. Rewards members earn 1 cent per gallon for every $5 spent inside the store when using their card.
“The Big Red Discount Gas Card program is another example of our commitment to excellent customer service,” said David Hendrix, president of Summerwood Partners, parent company of Bryant-based Big Red. “When our customers pay for a fountain drink, coffee or any other items involved in the program, they will be able to earn additional cents off a gallon when they fill up.”
If they purchase a car wash, they can save an additional 10 cents per gallon. A fountain drink purchase earns a 5-cent savings per gallon. Rewards members can also earn additional points if they are a Valero credit card holder, which will save them an extra 5 cents per gallon. A customer could save at least 20 cents per gallon on one visit, according to the locally owned and operated chain.
“We think it is a great way to reward and thank our customers for their loyalty,” Hendrix said, noting the more they spend, the more they save.