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    Best Travel Center Design: Coffee Cup Fuel Stop

    A strong branding program aims to make the chain a household name.

    Best Travel Center Design
    Winner: Coffee Cup Fuel Stop, Moorcroft, Wyo.
    Designer: Paragon Solutions

    Coffee Cup Fuel Stop in Moorcroft was once a 10,395-square-foot, rundown and unoriginal travel center. But that all changed when it was razed, rebuilt and supersized. The end result is a store of abundance and personality, according to designer Paragon Solutions.

    In order to make Coffee Cup a household name, a strong branding program was needed. After much brainstorming, the logo was updated to establish a new identity that suited the nickname “at the cup” that the clientele had created for Coffee Cup Fuel Stops.

    Additionally, a new lodge-style store design sets the travel center apart from others and creates a home away from home for locals and travelers alike, according to the retailer.

    Amenities include a gift department, trucker’s lounge, full deli program with pizzas, seating, and a banquet room for private parties. All are housed under the expansive, cathedral-sized entry, which utilizes wooden beams, river rock accents and rustic elements to echo nuances of the surrounding landscape. 

    Click on image above to view slideshow. 

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