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ORLANDO, Fla. — Align Public Strategies launched as a full-service public affairs and creative firm that helps corporate brands, governments and nonprofits navigate the outside world and inform their internal decision-making.
The Orlando-based company handles national issues and multi-state strategy for a portfolio of flagship clients including the country’s largest employers, Fortune 100 brands and national associations.
“Our firm name speaks directly to what we do,” said Align Managing Partner and regular Convenience Store News columnist Joe Kefauver. “As a unique kind of counselor to the business, we specialize in taking companies’ external-facing platforms and synchronizing or ‘aligning’ them in a way that turns reputation management from a challenge into a competitive advantage. We help clients understand what’s important, why it’s important and what’s likely to happen next on the issues that matter most to them.”
Align Public Strategies is made up of former corporate executives, journalists, senior government officials, campaign leaders, and public relations and creative professionals who have run their own successful organizations and now formed a firm that provides clients with innovative strategies to navigate the rapidly-changing public affairs environment.
“This platform gives us the ability to help clients not only protect their company’s image, but also grow their brand through the use of creative public relations and social media campaigns that drive buzz and raise awareness,” added Align Partner and Public Relations Director Mike Harris.
Align Public Strategies’ capabilities include issue management, corporate communication, community engagement, media and public relations, digital and social media, and video production and photography.
“Our new firm is a ‘one stop shop’ for public affairs, with the ability to integrate a comprehensive suite of public relations, design and creative capabilities into everything we do,” concluded Align Partner Carson Chandler.