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Best Mid-Budget Remodel
Winner: Space Age Fuel, Hermiston, Ore.
Designer: King Retail Solutions
The Space Age Fuel store in Hermiston serves as the Oregon chain’s flagship location, as well as the retailer’s only travel center. The store aims to meet the needs of three unique customer types: over-the-road professional truck drivers, local customers and traveling customers.
When creating the remodel plan, the retailer wanted a layout that not only works well, but also meets the needs of both professional truck drivers and residential/non-commercial travelers. Therefore, the store is laid out with a separate entrance for diesel customers who are more likely to utilize the showers, lounge and business center.
Space Age Fuel refreshed its branding at this store by creating a standout identity that distinguishes it from other truck stops and travel centers. This was done through the reimaging of colors, finishes, lighting, cabinetry, fixtures, graphics and signage.
A major focus of the store is its extensive prepared food offering, which includes fresh and healthy packaged meals to go; light grab-and-go options for breakfast, lunch and dinner; a Hot Foods bar; and proprietary Coffee Planet self-serve café. The store’s “farm to table” approach includes year-round in-store fresh produce, as well as an exterior standalone summer produce stand that is leased and operated by a local farmer.
Space Age Fuel plans to extend this new, modern store design to its other locations.
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