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DALLAS — The Fuel Rewards Network is teaming up with peer-to-peer ride-sharing program Lyft to offer its drivers cents-per-gallon rewards that can be redeemed at participating Shell locations.
Beginning later this year, Lyft drivers who enroll in the Fuel Rewards program can earn discounts, which will grow based on the number of rides they provide each week. Lyft drivers will also have additional ways to earn fuel savings, which can also be redeemed at Shell locations.
“Driver support is a key differentiator for Lyft. We're excited to provide their drivers with ways to save money on a significant business expense — fuel — every day,” said Brandon Logsdon, president and CEO of the Fuel Rewards Network. “Fuel Rewards already helps millions of U.S. consumers save on the cost of fuel and now, we’re happy to welcome Lyft drivers to our national partner loyalty program.”
San Francisco-based Lyft currently operates in more than 150 U.S. cities and has a smartphone app connecting drivers with passengers in need of a ride.
“We’re introducing an exclusive, first-of-its-kind partnership with Fuel Rewards that will drastically decrease the amount of money Lyft drivers pay for fuel at participating Shell stations, where top drivers could position themselves to earn several free tanks per week,” said David Rust, head of operations strategy at Lyft. “We look forward to piloting this in a few markets over the coming months, and expect to have a national rollout to cover 12,500 Shell stations across America early next year.”
The Fuel Rewards Network, operated by Excentus Corp., currently has more than 6 million members. The Dallas-based company provides a national program that enables savings on fuel at thousands of participating retailers throughout the country.