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    Gilbarco Acquires Odysii Technologies

    Transaction expected to help fuel retailers increase in-store sales.

    GREENSBORO, N.C. — Gilbarco Veeder-Root Inc. closed a purchase agreement to acquire Odysii Technologies Ltd., which created an analytics and consumer messaging platform at the point-of-purchase designed to be integrated with the point-of-sale (POS), loyalty programs, mobile phones and other consumer applications.

    Greensboro-based Gilbarco and Tel Aviv-based Odysii already had a strategic partnership in place since 2012 and have since been marketing the Odysii upselling platform as Impulse. According to Gilbarco, this acquisition highlights Gilbarco's continued commitment to providing technology that helps its retail fuel customers increase in-store sales.

    "Our customers will benefit from this powerful Impulse platform, now with even tighter integration to our Passport POS, as well as future loyalty and mobile applications," said Stephen Moule, president, Gilbarco North America. "As they deploy their EMV [Europay, MasterCard and Visa] technology upgrades, retailers will be able to use Impulse and Passport to improve their loyalty programs, increase consumer retention, and differentiate their sites."

    Odysii will become part of Gilbarco's organization in a new division that will continue to operate from its existing facility in Tel Aviv.

    "We are pleased to advance our partnership with Gilbarco by becoming an official part of the team. We look forward to delivering a rich roadmap of targeted merchandising and loyalty features for the POS, as well as other Gilbarco technology,” said Adi Eyal, CEO of Odysii.

    Gilbarco Veeder-Root Inc. is a worldwide technology provider for retail and commercial fueling operations.

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