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    7-Eleven Launches Coffee Just for the Big Apple

    Franchisees help create New York Bold.

    NEW YORK — New Yorkers consider themselves one of a kind, and now they have a coffee to match.

    7-Eleven Inc. is introducing New York Bold, a new special coffee blend, to the metropolitan market. The hot offering will only be available in convenience stores in New York and northern New Jersey, according to GrubStreet.com.

    New York Bold is blend of Central American, Colombian and Brazilian beans that "caters specifically to the bold, rich desires of New Yorkers." The retail giant's New York franchisees created the new blend basing bean selection on customer feedback, the report said.

    In addition, 7-Eleven is unveiling a new "Stay Hot Cup." The cup, which does not need a sleeve, features the city's skyline and is 100-percent recyclable. 

    Dallas-based 7-Eleven operates, franchises or licenses nearly 10,500 convenience stores in North America.

     

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