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HUNTINGTON BEACH, Calif. — G&M Oil Co. Inc. selected Gilbarco Veeder-Root as its partner for an extensive upgrade to EMV (Europay, MasterCard and Visa)-capable dispensers at the forecourt at 120 locations throughout southern California.
According to Gilbarco, Huntington Beach-based G&M was searching for a turnkey in-store and forecourt marketing solution that would support evolving credit networks, dynamic media and remote management. The convenience store operator also wanted to provide a technology foundation for pending charges due to the liability shift.
"Gilbarco was the only supplier who could provide a full suite of EMV-compliant products. With EMV deadlines coming up fast, it's important to be proactive about the new requirements so that we control upgrade schedules and reap the benefit ahead of competition," said Julie Jackson, senior vice president and general manager, G&M Oil. "This turnkey solution, including Passport's ease of use and reliability, will help our operations tremendously."
In addition to EMV upgrades that are meant to reduce the chances of cyber fraud, G&M is integrating Gilbarco’s Passport point-of-sale and media-at-the-pump solution, Applause TV with VNET.
"In order to meet the tight deadlines established by the card brands, retailers will need to advance their EMV plans in 2015," said Gilbarco President Steve Moule. "G&M will be pleased with the efficiencies they gain by standardizing on Passport, as well as the additional revenue generated by marketing with Applause TV."
The EMV liability shift deadline for in-store point-of-sale transactions is Oct. 1. At the forecourt, c-store retailers must upgrade dispensers by October 1, 2017, or they could be held financially responsible for fraudulent transaction taking place at the pump.
Founded in 1999, G&M Oil Co. Inc. operates more than 140 G&M, Chevron and Extra Mile c-stores and gas stations throughout southern California.
Greensboro, N.C.-based Gilbarco Veeder-Root provides a broad range of integrated solutions from the forecourt to the convenience store and head office.