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ERIE, Pa. — Country Fair Inc. introduced the Club CITGO mobile app for its customers, which provides access to deals and specials every day, including prizes and giveaways.
Country Fair, a CITGO marketer, launched the app in attempt to better engage its community, receive direct feedback from consumers, and customize in-store discounts. CITGO is providing complete account management and training on the app.
The mobile app debuted in conjunction with Roar on the Shore, a motorbike rally taking place July 15-18 in Country Fair’s hometown of Erie.
The annual bike rally brings together more than 150,000 bikers and motorcycle enthusiasts nationwide and has raised $800,000 for local charitable organizations since its inception in 2007.
During the event, attendees can sign up for the Club CITGO mobile app at the Country Fair booth. New app users will receive a $2 gas reward on their mobile device when they “check in” on Facebook at the event booth, with one in four receiving a $5 gas reward.
In addition, for every person checking in at the Country Fair booth, the convenience store retailer will team with CITGO to donate $1 to Erie Homes for Children and Adults’ Project First Step, official charities of the Roar on the Shore event.
More about the Club CITGO app can be found here.
Country Fair operates more than 70 convenience stores. It is currently celebrating its 50th anniversary.