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    A Guide to Snacking: Salty Snacks

    What trends are driving the category’s continued popularity?

    Americans really love their snack foods, and the salty snacks category continues to be a tasty draw for convenience store customers.

    Sales and unit volume for these products both saw a healthy rise during the 52-week period ended Feb. 14, 2015 compared to the prior year, according to Nielsen data. Sales rose by more than 7 percent, while unit volume “chipped in” a year-over-year gain of 5 percent.

    Potato chips are the dominant player at c-stores in terms of segment share. One in every four dollar sales during the 52 weeks ended Feb. 14, 2015 came from the venerable potato chip, a slight gain vs. the prior year.

    The following trends are driving the salty snack category’s continued popularity:

    • Nuts for nuts and popcorn
    • Chips anyone?
    • Salty & sweet
    • Main meal accompaniment

    Click here to continue reading the “Top Trends in Salty Snacks” special feature, published in the May Convenience Store News Guide to Snacking.

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