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ATLANTA – 7-Eleven Inc. is introducing a new, exclusive flavor to its Slurpee all-star roster: Sprite 6 Mix by LeBron James. Inspired by the first, limited-edition Sprite flavor, developed in partnership with James, Sprite 6 Mix combines the taste of traditional Sprite with natural cherry and orange flavors.
"The all-new Sprite 6 Mix by LeBron James Slurpee is the latest way we're elevating our decade-long partnership with LeBron to a new level," said Kimberly Paige, associate vice president, Sprite Brands, The Coca-Cola Co. "It's been a great experience working with LeBron to create a unique and refreshing Sprite flavor. And we're eager to extend the innovation of Sprite 6 Mix by partnering with 7-Eleven to offer our fans an ice-cold Slurpee drink just in time for summer."
Fans can get a coupon for a free small Sprite 6 Mix by LeBron James Slurpee by downloading the 7-Eleven mobile app, available for free on iPhone and Android platforms. Starting on June 9, the coupon will be available through the savings section of the app and valid while supplies last.
7-Eleven and Sprite are also launching an Instagram-based photo contest to support the new Slurpee flavor launch. Participants can enter to win prizes from 7-Eleven and Sprite by entering photo challenges with their Sprite 6 Mix by LeBron James Slurpee in hand. Prizes include autographed LeBron James jerseys, autographed Sprite 6 Mix cans, 7-Eleven gift cards and free Slurpee drinks for a month. Official contest rules are available at www.slurpee.com/Sprite6mixcontestrules.
"7-Eleven is known for creating innovative and unexpected Slurpee flavor offerings," said Nancy Smith, 7-Eleven's senior vice president of fresh foods and proprietary beverages. "In a long tradition of Slurpee milestones, Sprite 6 Mix by LeBron James Slurpee really stands out because it's the first to tout a major professional athlete's name. Fans can use a coupon from our 7-Eleven app to enjoy their first taste of what is sure to offer a delicious break from the summer heat."