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NEW YORK – Dunkin' Donuts teamed up with New York Giants NFL star and past partner Eli Manning to launch FinDD Eli, an interactive, on-the-cup instant win game available in the New York metro area. Thirty-one winners who "find Eli" on iced beverages will get to meet him at a June event, and one of them will win the chance to appear in a Dunkin' Donuts commercial also starring Manning.
The peel-and-reveal game will be featured on specially marked medium and large iced beverage cups at participating Dunkin' Donuts restaurants while supplies last. Iced beverages include iced coffee, iced lattes, iced tea and Coolatta frozen drinks.
From now through May 1, Dunkin' customers who purchase medium or large iced beverages can peel off the FinDD Eli game piece on their cups for the chance to win prizes such as Dunkin' Donuts products, theme park tickets and more. They can also use a unique code from inside their game piece to find Eli Manning at a virtual Dunkin' Donuts online at www.FinDDEliPromo.com.
"Eli Manning is a New York icon and has been an MVP partner with Dunkin' Donuts. Football has really become a year-round sport, so it's an exciting opportunity to bring Eli into the restaurant during the off season through our great partnership with the New York Giants," said Cathy Chavenet, senior field marketing manager for Dunkin' Donuts in metro New York. "As the temperatures get warmer, our guests can enjoy delicious iced beverages and win great prizes via the FinDD Eli promotion."
The FinDD Eli Promotion is open to legal residents of participating counties in New York, New Jersey and Connecticut, aged 18 or older. Official rules are available at the promotion's website.