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    Weis Launches Paws for Pets

    6th annual program raises funds for animal shelters

    By Jim Dudlicek, EnsembleIQ

    Weis Markets has launched its sixth annual Paws for Pets program, a company-wide initiative that collects monetary donations, pet food and supplies for local animal shelters and rescue organizations throughout the month of May.

    Paws for Pets has become one of our company’s and one of our customers’ favorite and most successful programs,” said Brian Holt, VP of advertising and marketing for Weis Markets. “Each year, we are amazed at the generosity of our customers as they donate pet supplies and money to help improve the lives of homeless pets. Shelters continue to be overwhelmed by the number of animals in need, and we hope our program this year will provide some relief to local rescues and shelters.”

    Weis shoppers can contribute to Paws For Pets by purchasing items on shelters’ wish lists. Items include dog, cat, puppy and kitten food, kitty litter, collars, harnesses and leashes, toys, treats, pet shampoos, nail clippers, pet brushes, combs, food and water bowls, dishwashing liquid, bleach, mops and brooms, towels/washcloths and powder-free latex gloves. After customers purchase the items they would like to donate, they can place them in a specially marked collection cart near checkout.

    In addition to supply donations, customers are able to make monetary contributions with the purchase of vouchers for $1, $3 or $5, or Paws for Pets bracelets for $1. All proceeds donated will go to local shelters.  

    Founded in 1912, Sunbury, Pa.-based Weis Markets Inc. operates 166 stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia.

    By Jim Dudlicek, EnsembleIQ
    • About Jim Dudlicek As editor-in-chief of Progressive Grocer, Jim Dudlicek oversees daily operations of the magazine, spearheads its signature features, produces PG’s monthly Trend Alert newsletter on center store issues, moderates its regular webcast series, and writes and comments about a wide range of grocery issues. A food industry journalist since 2002, Jim came to PG in June 2010 after covering the dairy industry for 7½ years, during which time he served as chief editor of Dairy Field and Dairy Foods magazines. A graduate of Marquette University, Jim is fascinated by how truly progressive grocers inspire consumers to enjoy food, transforming the industry from mere merchants into educators that can take the most basic of all necessities and turn it into something profound and life-enhancing.

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