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FRAMINGHAM, Mass. – Gulf Oil LP will celebrate its 100th anniversary by bringing Gulf dealers and partners together to raise funds for breast cancer research and awareness as part of its 2014 Brand Meeting and Trade Show. The biannual event will take place in Las Vegas May 19-22.
Gulf officially marked its centennial in December, 100 years after the company opened its first drive-in service station in 1913.
"We are looking forward to our 2014 Brand Meeting and Trade Show with great anticipation. Not only will we be celebrating our rich heritage and 100 years of service with hundreds of dealers and partners representing thousands of our branded locations, [but] we'll also be making a difference," said Rick Dery, senior vice president and chief sales and marketing officer for Gulf.
"More than 1 million customers pass through a facility supplied or branded by Gulf every day," he added. "Our work in support of the fight to end breast cancer is an important way we can all give back to them, and help make their lives and their families' lives better."
The Gulf Oil Giving Foundation is hosting two special events at the trade show:
- The Swing for Hope Invitational, a charitable golf tournament, will be hosted on May 19 by the foundation in partnership with the American Cancer Society's Making Strides Against Breast Cancer national campaign. Participants will enjoy a full day of activities, including "memorable experiences" at every hole along the course, a cocktail reception, silent auction, awards ceremony and more. All proceeds will benefit the cause. More information and registration are available at www.gulfoil.com/swingforhope.
- On May 21, as part of the 100 Years Gala Celebration and Dinner, the foundation will present a charitable fashion show, Catwalk for a Cause, featuring the top new styles and trends. All of the fashion shown will have a twist of pink to benefit breast cancer research and awareness. The Gala Celebration begins at 6 p.m. with a cocktail reception, followed by dinner, a program recognizing key industry milestones and the fashion show. More information is available at www.gulfoil.com/celebrate.