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Crunch Pak is swinging for the fences this spring with a deal tendered with Yankee Global Enterprises as a Yankee licensee.
As part of the new relationship, Crunch Pak products featuring the iconic Yankee logo will be sold in select grocery stores in the Northeast. The Cashmere, Wash.-based company’s apple packs will also be available in select premium locations in Yankee Stadium.
“Health and wellness is an important initiative for the Yankees organization overall,” said Tony Freytag, SVP of sales and marketing. “We couldn’t be more excited to enter a new arena – literally – as our sliced apples will be sold throughout the Yes Viewing network. It is encouraging as both a consumer and a producer to see how more and more venues are offering a broader selection of healthy snacks for fans,” Freytag added.
Crunch Pak is tentatively planning to offer three products with the Yankees logo to be sold at retail beginning this summer: A 2-ounce bag for snacking; two versions of the company’s Snackers snack tray and a 14-ounce bag. Crunch Pak will also feature the products on its electronic billboard located in New York City’s Time Square.
Freytag said Crunch Pak’s long term plan is to work with additional professional sports teams to create branded products that will be sold in the teams’ respective regions throughout the country. “This is a great way to bring America’s favorite snack – sliced apples, to America’s favorite pastime.”