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Multivariable testing lifts the company's marketing, merchandising and advertising strategies to more profitable heights.
16. 7-Eleven Franchise Model Grows The c-store leader capitalizes on current market conditions with focus on new franchises through its BCP model.
31. In-store Categories Drive Consumers Cigarettes, beer and prepared food drive frequent visits to c-stores, according to exclusive Convenience Store News consumer research.
39. Tobacco Adapts to New Realities Legislation shapes trends in the category, while merchandising conforms to contracts.