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Opened in September 2009, the 3,250-square-foot convenience store was designed to refocus the company on its profit centers and create a new image for the nearly 30-year-old chain of 16 stores.
Molo Oil Co. wanted the store design solution to be implemented quickly, and the store was shut down and completely remodeled in 20 days, which minimized the impact of sales loss.
The open store design features bright-colored graphics and accents for a contemporary look. The modern design is carried over with flat screen TVs, new tile and wrought iron accents. In addition, a 3D fascia over the cooler doors feature multi-colored blocks and text indicating each beverage segment available.
Wood and earthy green accents highlight the checkout area, where pendant lamps hang from a decorative ceiling fixture. Adding to the natural feel is a garden of foliage that sits atop the prepared food grab-and-go case.
The store remodel also created proprietary in-store brands for the chain, including a "29-Degree Icehouse" beer cave brand, along with the "Glacier Bay" fountain beverage and coffee brands.
The remodel has generated an 11-percent increase in inside sales since reopening in the chain's historically slow winter months.