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Like most c-store chains, 7-Eleven is doing relatively little with the Web for now. Its site is mainly informational, although it's possible to order certain licensed product gift items, such as Slurpee mugs and T-shirts, through the www.7-Eleven.com "store."
Don't expect the chain's site to become much more robust anytime soon, said Linda Svehlak, vice president of information systems. Where the chain sees its biggest opportunity in cyberspace is not in seeking to sell its own merchandise, but in providing Internet access to customers who may not have it at home.
In February, 7-Eleven and American Express announced plans to install touchscreen kiosks in 200 stores that customers will use to cash checks and purchase money orders. In the future, the kiosks will also allow customers to make online purchases, including event tickets. Based on the success of the system in Dallas-area stores, 7-Eleven may expand the rollout to other markets.