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    NOCO Express Store Gets a Makeover

    Redesigned c-store features a variety of hand-carved meats from Charlie the Butcher.

    EAST AURORA, N.Y. -- NOCO Express Stores reopened its newly reconstructed gasoline convenience store at in East Aurora. The store officially opened for business on Saturday, Oct. 29. The store highlights the "store within a store" concept, featuring a Charlie the Butcher Express.

    "The gasoline convenience store industry is extremely competitive so we are always looking for ways to improve the products and services as well as provide more convenience and choices to our valuable customers," Henry Bays, general manager of NOCO Express Stores, said. "Partnering with such franchises as Charlie the Butcher helps us achieve this goal."

    Charlie the Butcher offers hand-carved roast beef and turkey, as well as a number of additional sandwiches daily for a variety of lunch and dinner options at the new location. Customers will be able to choose from a variety of healthy dinner-on-the-go options including roast beef, baked ham, turkey and corned beef. These hand-carved meats will be available as complete dinners with a choice of various side dishes such as potatoes and vegetables everyday after 4 p.m. A variety of salads and homemade soups will also be available everyday. An in-store seating area is available for up to 16 people.

    At 3,000 square feet, the wide-open design of the new NOCO Express Store allows customers to see the entire store when they walk in the door. A number of changes have been included to make the new store more attractive and welcoming. An entirely new d├ęcor package, along with expanded cooler and merchandising space and a walk-in beverage cooler are among the upgrades to the interior.

    "Our intent in remodeling the East Aurora store is simply to make it even more convenient for our customers to purchase their gasoline outside as well as purchase their goods inside the store as quickly as possible," Bays said. "With an enlarged merchandise space, we will be able to offer our customers an expanded selection of items."

    The quality and style of the new facility were specifically designed to be consistent with the character of Main Street in East Aurora. Customers will also find additional parking spots, upgraded fuel pumps and equipment and a propane tank exchange.

    Headquartered in Tonawanda, N.Y., NOCO owns and operates approximately 40 gasoline convenience stores (NOCO Express Stores) throughout Western New York and Rochest

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