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    Noble Roman's Inks Deal with Taco John's

    Co-branding efforts are expected to include convenience stores and travel centers.

    INDIANAPOLIS

    Noble Roman's, Inc., the Indianapolis-based franchiser of pizza-focused foodservice operations, said it has received an 11 unit development agreement from Taco John's of Iowa Inc., a multi-unit franchisee of Taco John's International.

    The agreement calls for Taco John's to install the Noble Roman's franchise concept in 11 existing Taco John's units within the Des Moines, Iowa market area over the next 12 months. The first Noble Roman's/Taco John's co-branded unit under this particular agreement is scheduled to open in December. Future co-branding efforts are expected to include convenience stores and travel centers, the companies said.

    Previously, Noble Roman's had announced the opening of the first Taco John's co-brand location with a Taco John's franchisee in Murphysboro, Ill. in July. Since then, the company has opened two additional Noble Roman's co-brand units with Taco John's locations in Benton, Ill. and Henderson, Ky.

    Taco John's International is a quick-service restaurant (QSR) chain headquartered in Cheyenne, Wyo. with approximately 450 company and franchise-owned units. Noble Roman's has now awarded approximately 860 franchises in 42 states and Puerto Rico since it began franchising its non-traditional foodservice concept in 1997. The company operates in approximately 100 convenience stores and gas stations nationwide.

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