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Kraft Foodservice turned its iconic Nilla vanilla wafers into one of its popular Cakester products with the launch of new 3-count Nilla Cakesters. The snack cake has the taste of Nilla with a creme filling, boasts a shelf-life of three months and will satisfy consumers want for mini desserts and snacks throughout the day, the company stated. Other offerings in the Cakesters line includes Oreo 3-count and Oreo 2-count. All of the Cakesters are supported by television and print advertising.
Kraft Foodservice, Northfield, Ill.
(800) 852-9393; www.kraftfoodservice.com