Quick Stats

Quick Stats

    You are here

    Nice N Easy Teams With GroupRed

    Retail design and consulting firm to assist with foodservice, corporate branding.

    NEW YORK -- Canastota, N.Y.-based convenience store operator Nice N Easy Grocery Shoppes tapped GroupRed LLC for assistance with its foodservice and corporate branding initiatives.

    Under the terms of the engagement agreement, GroupRed, a New York-based retail design and consulting firm, will devise strategies aimed at enabling the 79-unit chain to better differentiate itself from competitors via its proprietary foodservice programs. The firm will also design interior graphics to support a more consistent look from store to store and to strengthen Nice N Easy's corporate brand identity.

    Nice N Easy recently unveiled a new 4,600-square-foot store prototype in Tully, N.Y. Unlike the retailer's other units, which average 3,500 square feet, the prototype offers freshly prepared foods, a coffee bar area and spacious aisles.

    "The development of this prototype demonstrates that Nice N Easy is an innovator in its market," GroupRed president Joseph Bona said. "These new efforts should enhance its position as an industry leader in the New York region."

    • About

    Related Content

    Related Content