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nFinanSe launched a line of Discover Network Reloadable General Spend Cards with rates lower than typical card issuers, to allow target consumers to enjoy the benefits of a general spend card without high fees. The cards are targeted at certain low-income demographics -- tweens and teens, college students, immigrants, and the underbanked. nFinanse uses its 'Real Good Deal' program, which offers a $5.95 suggested retail price and $2.95 monthly fee. In addition, the cards are instantly useable, and the first load is free, along with free customer service and the ability to use the cards wherever Discover is accepted. Card designs were specially made and are available in both English and Spanish.
nFinanSe, Bradenton, Fla.
(941) 753-2875; www.nfinanse.com