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    New Social and Mobile Platform Launches for Hourly Jobs

    Jobaline offers a proprietary mobile prescreening interview technology.

    KIRKLAND, Wash. -- A new social and mobile hourly jobs platform, Jobaline, launched in the Seattle and Miami markets and aims to fundamentally change the way local employers are matched with hourly workers. The solution enables workers to find and apply for jobs from any computer, tablet or phone.

    Jobaline integrates with Facebook and other social media channels to facilitate referrals and endorsements. It also offers a proprietary mobile prescreening interview technology that serves as a prequalification mechanism for candidates sourced from online tools such as Craigslist and other job boards.

    "Jobaline is a platform specifically designed for the needs of the hourly jobs segment, where actual interviews are a better prescreening tool than standalone resumes and application forms," said Jobaline co-founder and CEO Luis Salazar. "During our one-month beta period...we found that for businesses posting across industries -- from fast-food chains to retail sales and business administration -- hiring managers received hundreds of applications, each within two days of posting a job. That volume of applicants can be completely overwhelming for a store or program manager who is tasked with hiring in addition to doing his own job."

    The Jobaline platform is designed to lower employer costs by automating the prescreening interview process, and only charges employers for access to those candidates whom they deem qualified for possible employment. During beta, Jobaline conducted approximately 2,000 interviews per week, saving each hiring manager approximately 10 hours in prescreening time per job post.

    According to the company, the average small to medium business spends more than $3,500 per hire due to inefficiencies in the existing recruiting process, which is based on the manual searching and vetting of candidates. Jobaline reduces this inefficiency with a simple and automated interview and prescreening technology, creating significant savings for employers, the supplier noted.

    "We also found that more than 70 percent of job applicants chose to apply via mobile devices, and more than half applied using our text messaging capabilities," said Salazar. "[This validates] our belief that hourly workers prefer to use their mobile devices as their primary access to job listings."

    Jobaline’s mobile-first process includes three steps:

    • Job posting: Employers create mobile-friendly job offers and prescreening criteria for free, and reach job seekers through their social network and leading U.S. job boards.
       
    • Automatic prescreening: Jobaline conducts the initial interviewing, profile verification and screening through an automated process developed by hiring experts.
       
    • Pay per result: Employers can review information about job applicants, ranging from their locations to their skill sets, based on written and verbal replies to their social media endorsements. Employers then pay only for the contact information of the qualified candidates who they want to pursue for possible employment.

    Job seekers sign in and apply for a job via the web, using text messaging or through an advertising-free mobile platform. This is done regardless of whether the job was posted on a job board, found in an online classified ad, seen in a printed flyer or appeared in any other location.

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