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OCONOMOWOC, Wis. -- The Kwik Trip convenience store that is being built here will offer something that will be seen in almost every one of the company's new stores -- E85 fuel, the Oconomowoc Focus reported.
The store -- one of the first in Southeastern Wisconsin to offer E85 -- will be one of 75 stations in the state to sell the alternative fuel when it opens in the last week of August. Offering E85 is a part of the more than 300-location chain's plan to make all fueling options available to customers, the report stated.
"We put E85 in almost all of the new locations that we build," Gary Gonczy of La Crosse-based Kwik Trip told the paper. "It's expensive to provide, but we try to give our customers access to every grade of fuel."
While the fuel is generating interest, "It's not emerging as quickly as you'd think," he added.
However, there are no current plans to retrofit existing Kwik Trip stations with E85 fuel, because adding storage tanks under existing stations can be challenging, Gonzcy said.