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    New "Java Emporium" Program Caters to C-stores

    U.S. Roasterie unveils turnkey coffee program aimed at the convenience channel.

    DES MOINES, Iowa -- U.S. Roasterie announced the release of "Java Emporium," a new customer-friendly marketing program aimed at giving convenience store operators a one-stop shopping experience for their coffee marketing needs.

    In addition to coffee selections, including Java Vie, a hyper-caffeinated coffee, c-store retailers will be able to go to a one-stop online catalog for menu boards, coffee club cards, urn labels and other point of sale merchandise, the company said.

    "We’re very excited about the possibilities for Java Emporium," U.S. Roasterie President and CEO Howard Fischer said in a statement. "We’ve created high-quality marketing materials that are eye-catching, affordable and customer friendly. Our customers have told us that this is what they want, and we’ve delivered."

    Based in Des Moines, Iowa, U.S. Roasterie is a family-owned company that serves the convenience, office coffee service, vending, foodservice and coffee shop channels.

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